On a rainy evening in Bengaluru, at Costa Coffee, Ravi Krishnan [renamed] Drinking Tea, said he did not understand the realities of what is happening at the top management cafe level at Cafe Coffee Day (CCD). Either that or they choose to ignore it.
He shares his own terrible story. He worked as a cafe manager at CCD a year ago. And what he saw, and even involved, haunts him to this day. The widespread culture of high billing of employees to meet sales goals, the company shifts its focus to greater food sales. Employees bill several products to meet the month’s target and are asked to make it through the next three months through sales. If they cannot meet lost sales, salaries are docked.
If he was the only one with this story it wouldn’t matter much. He is not. Ken has spoken to several former employees who have confirmed this practice and it is most commonly seen on “special occasions” such as Valentine’s Day and Friendship Day.
In July 2017, Pramod, a CCD employee who had worked for the company for 11 years, took his own life. Pramod clearly stated in his Suicide Note that the company was responsible for his decision. He said he was struggling to hit his sales targets and was denied promotions. His late boss VG Siddhartha, the founder and owner of Coffee Day Enterprises, has been asked to dismiss the “selling days”.
Read Note: Also, sales pressure on Coffee Day is very high. If we do not reach their goal, they stop our salaries. How can I arrange for lakhs of rupees? Everyone is working for the daily bread, to cater to their ends. But how do we deal with these situations?
Shrug and kiss, please forgive me. I request Siddharth sir to help my son study and my wife’s life. Please ask them not to have a “sales day”.
On the surface, it is like an isolated incident with a disturbed employee. News of his suicide sent waves in the cafe’s managers because he knew what he meant when he spoke of struggling with sales goals. “There are a few special days, like New Year’s Eve, Valentine’s Day, Friendship Day, where they have a lot more goals,” says Sandeep Reddy, a former CCD area manager. He gives an example of how sales pressure works these days. “Valentine’s Day, they will get love cups. For Friendship Day, they have friendship cups. The regional manager who gives this goal is given to the city manager, who distributes it to others. “
“So the problem is these are fancy things and people see them everywhere. You can get them on the market for $ 80-100 ($ 1.17-1.46); they want to sell them for Rs. 500 ($ 7.31) or something. People don’t buy,” he says. Despite the best efforts of the managers, they cannot move the goods. A top manager comes in and bills the goods in the manager’s name Given three months time to edit on the market. “Three months later, nothing happens. People pay out of their pocket,” Reddy shares.
Former CCD caf మేనే manager Manikandan Om says sales targets will skyrocket on specific days. “The store is running at Rs 10,000 (6 146.25) [average per day]. Suddenly, they introduce a special day or special weekend. For a store that makes Rs 10,000, they will offer Rs 1.5 lakh or Rs 2 lakh ($ 2,193.75 or 9 2,925) [target]. By any cost, we have to bill that amount in stock and we have to sell it, ”he said. “This can lead to a situation where customers are also cheated,” he said. He gives an example where a customer asks for a cappuccino, but is billed for a tasting cappuccino that has a large amount.